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Unilever SEA was set to launch an e-commerce initiative on Lazada called "Shop to Give," with a portion of the proceeds supporting UNICEF’s work for children in the Philippines. Unfortunately, many charities in the country face difficulties in attracting donations due to donor fatigue.
To connect with customers in a unique and engaging manner, we violated the logos of all 32 Unilever brands as playful illustrations of children, gaining approval from the multinational to make this creative leap—all in support of the children.
Each Unilever brand violated its own branding by replacing it with the names of children.
This includes their display photos on Facebook....
....as well as their cover photos.
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