With 66% of Filipinos admitting they have no savings, GCash sees a unique opportunity to tackle this financial challenge.
We launched the #PlsSaveMe campaign, featuring local actor Robi Domingo alongside real professionals who share their relatable stories of poor spending habits despite steady incomes. Their mission is to create an open dialogue about savings struggles, using lighthearted humor to ease the conversation.
“One time I got a call asking for help for his savings account. I said, ‘Sorry, wrong number.’”
“As a doctor, I can save lives. I just can’t save money.”
“This commercial was my brilliant idea. Pero I have no idea where my salary goes.”
“I usually play a wealthy lady in my acting projects. I’m so good at acting!”
“If it were a crime to not have savings, I’d already be in jail.”
“I won 500,000 pesos from a reality show. And I spent it all in 1 week.”
The campaign builds up to the inaugural World Savings Day celebration in the Philippines on October 31, 2019.
Building on the success of the initial film, we decided to launch a second film that showcases stories from across the nation.