KonsultaMD, a 24/7 health hotline in the Philippines, has primarily focused on physical medical concerns but expanded its services to include mental health support.

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This campaign hits close to home for me. I wanted to highlight how difficult it can be for people to put their feelings into words, and turn that insight into something simple yet meaningful. For Mental Health Awareness Month, I came up with a YouTube video idea that uses the platform’s subtitle feature as a creative way for viewers to engage with the message, giving a voice to feelings that can sometimes be hard to say out loud.

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It’s an idea I’m especially proud of because it uses a familiar digital behavior to make mental health support feel a little more accessible, human, and relatable.