In 2020, all of GIGIL’s art directors were invited to create original pieces for the agency’s manifesto film. My contribution was centered on the line “GIGIL is fun.”

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To bring that idea to life, I transformed the GIGIL logo into an inflatable floatie; playful and lighthearted. It captures the agency’s fun side while also referencing the meaning of gigil: that irresistible urge to squeeze something unbearably cute.